CHICAGO, March 10, 2016 – AFM Heatsheets®, the leading manufacturer of reflective insulation fabrics to keep people comfortable in virtually any weather, is excited to announce that its product is being repurposed by KegSheet™, an innovative startup that launched this week via Kickstarter.

“We knew Heatsheets technology from its ability to help runners recover after endurance races, so we knew Heatsheets could keep heat in or more importantly for our purposes, keep heat out,” said Dan Gwiazdowski, founder of KegSheet. “I reached out to Lacie Whyte at Heatsheets and she was open to our ideas and made it easy to work together from the get-go. As it turns out, all the reasons Heatsheets are great for runners are the same reasons they work for us – they’re durable, compact and reusable – and did I mention, they keep kegs cold without ice?”

“Heatsheets products have been synonymous with runners and outdoor adventurers for decades. KegSheet is an innovative product extension and we are thrilled to work with them,” said Lacie Whyte, vice president of Heatsheets. “It’s exciting to see Heatsheets technology being used in new and original ways and we wish KegSheet the best with their Kickstarter campaign. We’ll be toasting them with a cold beer when they hit their fundraising goal!”

Heatsheets products work by harnessing natural energy sources such as body and solar heat to protect against heat, the wind, rain, and cold. Utilizing proprietary Silver Lining® technology, originally adapted from radiant barrier technology developed by NASA, Heatsheets products reflect up to 90 percent of a person’s body heat back to the wearer, or can be flipped to deflect external heat sources, allowing you to remain comfortable in any weather condition.

Heatsheets can be found in multiple outdoor retailers including REI, Lifeline, Dick’s Sporting Goods, Sports Authority, Any Mountain, Sport Chalet, and Campmor. All Heatsheets products are made in the USA and carry the certified SPACE technology seal.

For more information on the Heatsheets click here, and if you want to learn more about KegSheet, click here.

About AFM Heatsheets®

AFM Heatsheets® is the leading manufacturer of reflective insulation fabrics to keep individuals comfortable in virtually any weather – heat, wind, cold or rain. Since its 1980 New York City Marathon debut, Heatsheets has been the premier choice for branded race day blankets and capes. To this day, Heatsheets remains the preferred brand that millions rely on for comfort and protection from the elements. Heatsheets’ innovative product line, which utilizes proprietary Silver Lining® technology originally developed by NASA for the U.S. space program, has been used for consumer, commercial and emergency applications including endurance and spectator events, outdoor adventure and survival, military and first responders. Silver Lining reflects up to 90% of a person’s body heat back to the wearer, or can be flipped to reflect external heat sources. For more information, visit www.heatsheets.com.